MarTech Podcast ™ // Marketing + Technology = Business Growth Is Every Company Now An Adtech Company?
Apr 17, 2024
Rio Longacre, Managing Director at Slalom, discusses the rise of ad networks, the complexities of balancing ad revenue with core business, and whether every company is now an ad tech company. Exploring challenges in monetizing media networks, adapting to self-service ad platforms, and navigating data privacy regulations in the evolving ad tech landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 5min
Challenges and Transformations in Monetizing Media Networks Through Advertising
05:21 • 5min
Navigating the Complexities of Ad Tech Networks and Data Privacy Regulations
10:05 • 5min
Navigating Data Privacy in the Advertising Market
15:21 • 4min
Closing Remarks, Contact Information, and Promotion for the Podcast
19:37 • 2min