Rio Longacre

This week, Rio Longacre, a marketing transformation expert with over two decades of experience, dives into the world of Agentic AI. He emphasizes its potential to revolutionize media planning, highlighting the shift from traditional dashboards to real-time decision-making. Longacre addresses ad fraud, skepticism about brand motivations, and warns that junior media staff may be left behind in the AI revolution. He also discusses the evolution of agencies into strategic governance roles, and the future where AI could eliminate verification duopolies.

Rio Longacre from Slalom discusses the impact of generative AI on marketing strategies, emphasizing the need for clear objectives. The podcast dives into the challenges and benefits of integrating AI into business practices and explores real-world examples of AI adoption across industries. It also highlights the importance of human oversight and legal considerations when using AI tools for content creation.

Rio Longacre, Managing Director at Slalom, discusses the rise of ad networks, the complexities of balancing ad revenue with core business, and whether every company is now an ad tech company. Exploring challenges in monetizing media networks, adapting to self-service ad platforms, and navigating data privacy regulations in the evolving ad tech landscape.