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MarTech Podcast ™ // Marketing + Technology = Business Growth
Avoiding AI Swirl
Apr 18, 2024
Rio Longacre from Slalom discusses the impact of generative AI on marketing strategies, emphasizing the need for clear objectives. The podcast dives into the challenges and benefits of integrating AI into business practices and explores real-world examples of AI adoption across industries. It also highlights the importance of human oversight and legal considerations when using AI tools for content creation.
22:23
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Quick takeaways
- Businesses must define clear objectives when adopting generative AI for marketing.
- Understanding legal implications is crucial when using large language models for content creation.
Deep dives
The Evolution of AI in Marketing
Marketers are seeking ways to leverage large language models like OpenAI's chat GPT for business growth. Companies initially rushed to adopt AI without a clear strategy, leading to inefficiencies. Now, the focus has shifted to driving revenue and sales using Gen AI. Implementations allow for streamlining content creation, such as translating materials into multiple languages efficiently, benefiting companies without causing job losses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode