Navigating the Integration of AI Tools in Business Operations

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenue growth. Today, Rio discusses avoiding the AI swirl.

Connect With: 

• Rio Longacre: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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