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MarTech Podcast ™ // Marketing + Technology = Business Growth
Meet The Humans Of MarTech
Apr 21, 2024
Phil Gamache, Co-Founder of the Humans of Martech podcast, discusses balancing human creativity with data-driven marketing in the future of martech. They explore the importance of maintaining a blend of technical skills and creativity in marketing strategies. The podcast aims to future-proof individuals in the marketing technology industry for success and happiness.
18:00
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Quick takeaways
- Balancing technical and creative aspects is key for successful marketing in the future.
- Specializing in specific areas within Martech enhances marketers' effectiveness and success.
Deep dives
The Evolution of Marketers to Data-Driven Professionals
Marketers have transitioned from traditional brand-focused roles to becoming more technically inclined and data-driven. This shift involves a move towards understanding data warehouses and infrastructure, with marketers integrating more closely with data teams. The future demands a holistic skill set that combines creativity with technical proficiency, emphasizing the importance of both message and medium.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode