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MarTech Podcast ™ // Marketing + Technology = Business Growth
Increasing Sales With Powerful Email Marketing
Apr 16, 2024
Brian Minick, COO at ZeroBounce, discusses maximizing email marketing effectiveness. Despite challenges, email remains a key marketing tool. Topics include A.B. testing, inbox testing, multi-channel marketing, and strategic personalized email tactics.
19:01
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Quick takeaways
- A/B testing helps improve email engagement by comparing elements like subject lines.
- Inbox testing is crucial for ensuring emails reach recipients' inboxes and avoid being marked as spam.
Deep dives
Maximizing Email Marketing Effectiveness Through A/B Testing
A/B testing involves comparing two different versions of elements in an email, such as subject lines or images, to determine which performs better for higher engagement. The goal is to identify what elements contribute to improved metrics like open rates and click-through rates. This method helps in refining email marketing strategies to resonate better with the target audience.
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