4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Increasing Sales With Powerful Email Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Enhancing Email Marketing Through Qualitative Content and Technical Infrastructure

The chapter delves into the significance of qualitative metrics and the importance of cleaning email lists and setting up DMARC for better email deliverability. It also explains how DMARC enhances email security by preventing domain spoofing and improving email authenticity.

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