AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
MarTech Podcast ™ // Marketing + Technology = Business Growth
Building Healthy, Engageable Email Lists
Apr 15, 2024
Brian Minick, COO at ZeroBounce, shares insights on optimizing email lists. Topics include: audience segmentation, positive signals for deliverability, maintaining engageable lists, and maximizing email campaign engagement through quality content and genuine subscriber interaction.
22:55
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Segmentation improves email engagement and open rates through targeted messaging.
- Quality content and list management are crucial for email campaign success.
Deep dives
Segmentation and Targeted Messaging for Email Engagement
To enhance email engagement and open rates, the podcast emphasizes the importance of segmentation and delivering targeted messages to specific audience segments. By tailoring messages based on audience behaviors, purchase histories, and browsing habits, marketers can achieve higher ROI, conversion rates, and reader satisfaction. Proper segmentation ensures that recipients receive relevant content, leading to increased engagement and positive signals to mail servers for improved deliverability.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode