Building Healthy, Engageable Email Lists
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Optimizing Email Campaigns for Maximum Engagement
The chapter emphasizes the significance of understanding email feedback, focusing on quality over quantity in email marketing, and utilizing strategies like breakup campaigns and segmentation based on known data signals. It also stresses the importance of genuine engagement with subscribers, careful planning, and crafting meaningful content for better campaign outcomes.
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