B2B Marketing with Dave Gerhardt

Join Tas Bober, founder of The Scroll Lab, Gabi Sellam from Fiverr, and Will Hoekenga of Six Words Studio as they dissect the art of crafting high-converting landing pages. They emphasize the importance of clarity, user intent, and strong CTAs to enhance conversions. Discover common design mistakes that B2B marketers make and learn how to structure pages for maximum impact. Plus, live critiques of actual landing pages reveal actionable insights for improvement, making this discussion a must-listen for anyone in the B2B marketing space!

Jessica Andrews, VP of Marketing at Copper and expert in product marketing, shares insights from her journey in marketing leadership. She discusses overcoming imposter syndrome and the transition from individual contributor to strategic leader. Jessica emphasizes the foundational role of product marketing in driving successful strategies and the importance of collaboration between marketing and sales teams. Additionally, she highlights the value of networking and understanding customer needs to foster a thriving marketing environment.

Emily Kramer, co-founder of MKT1, Bill Wilson, founder of Pace Pricing, and Karan Sood, director at Rakuten Kobo, dive into the often daunting world of B2B pricing pages. They share crucial insights on crafting clear and transparent pricing, identifying common pitfalls in pricing strategies, and structuring tiers effectively. Listeners will learn about the importance of social proof, risk reversal, and the debate over displaying prices versus contact forms. Live teardowns of real pricing pages offer actionable lessons for improving conversions.

Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns, shares invaluable insights on optimizing LinkedIn profiles for better engagement and conversions. She discusses treating LinkedIn profiles like landing pages and highlights common pitfalls that B2B marketers encounter. Kanika explains the importance of strategic CTAs and showcases the effective use of various profile sections to attract the right audience. Her experience auditing over 100 profiles gives listeners actionable tips to enhance their presence and drive inbound opportunities.

Discover the intricate dance between branding and demand in B2B marketing. Learn how to infuse personality into your brand and the significance of storytelling over mere features. Dive into the secrets of successful marketing campaigns and the common pitfalls teams face. Understand how to structure your marketing team for different needs and the vital role of brainstorming in campaign planning. Explore strategies to differentiate yourself in a crowded market and what it takes to start your own marketing venture.

Matthew Carnevale, Head of Community at Exit Five, shares his expertise in scaling B2B communities. He reveals how to engage members and create value-driven programming, leading to over 5,000 community members. Matthew discusses the shift to a gated community format and the balance between in-person events and digital interactions. He offers insights on seeding communities with experts, measuring engagement, and balancing immediate wins with long-term growth strategies. Perfect for anyone looking to build a thriving B2B community!

Michael Cole, SVP of Marketing at Everflow, shares his inspiring journey of building Everflow's marketing function from the ground up. He reveals effective strategies for transforming satisfied customers into referral partners and discusses the delicate balance between organic growth and paid advertising. Michael emphasizes the importance of flexibility in team structures and collaboration with complementary businesses. His insights on delegation and accountability shed light on leading a thriving marketing team, making it a must-listen for aspiring marketing leaders.

Chris Walker, CEO of Passetto and a LinkedIn thought leader on B2B marketing, dives into the future of go-to-market strategies. He discusses the essential shift from growth at all costs to sustainable growth, emphasizing the role of CMOs and the transformative power of AI in marketing. Chris shares insights on the value of real-time feedback loops and effective social media engagement. He also highlights the complexities of marketing measurement and how to align marketing with financial strategies for long-term success.

In this discussion, Jessica Skovira, VP of Marketing, and Hannak Rankin, Growth Marketing Manager at Tenon, reveal how to create an effective marketing operating system. They emphasize the need for aligning marketing goals with business objectives to drive results. Practical strategies for campaign planning and managing tasks are shared, showcasing how to foster team collaboration. The duo also highlights the importance of flexibility in adapting to changes while maintaining clarity and performance in marketing efforts.

Ross Simmonds, Founder & CEO of Foundation, shares his expertise in B2B content marketing. He discusses the importance of prioritizing search as a distribution channel and why social media followers shouldn't be viewed as mere vanity. Ross emphasizes the power of repurposing successful content and leveraging the sales team for effective content distribution. He also highlights how evolving tone and strategy can maximize audience engagement, and shares insights on using AI tools like ChatGPT to enhance content creation.