B2B Marketing with Dave Gerhardt

B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)

25 snips
May 12, 2025
Alex Fine, co-founder of Understory, shares his expertise in B2B outbound marketing, focusing on the innovative 'Allbound' approach that blends cold emailing, paid ads, and LinkedIn strategies. He discusses why traditional methods often fail and reveals effective tactics to enhance email deliverability. Listeners will discover how to craft hyper-personalized outreach that resonates with high-value prospects and learn about tools like Instantly and Clay. Fine also emphasizes keeping messaging consistent across channels for optimal engagement and conversion.
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INSIGHT

Allbound Integrates Outbound Channels

  • Allbound integrates outbound email, paid ads, and LinkedIn for a seamless buyer journey.
  • Tracking interactions helps understand what influences conversions and optimizes campaigns.
ADVICE

Improve Cold Email Deliverability

  • Avoid links, images, and tracking pixels in cold emails to improve inbox deliverability.
  • Diversify email inboxes and domains to reduce spam risk and improve campaign reach.
ADVICE

Targeted Personalization Beats Volume

  • Use advanced tools like Clay to hyper-target and personalize cold emails based on triggers and social signals.
  • Avoid spray-and-pray tactics; focus on targeted, relevant messaging for better engagement.
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