B2B Marketing with Dave Gerhardt
B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
May 12, 2025
Alex Fine, co-founder of Understory, shares his expertise in B2B outbound marketing, focusing on the innovative 'Allbound' approach that blends cold emailing, paid ads, and LinkedIn strategies. He discusses why traditional methods often fail and reveals effective tactics to enhance email deliverability. Listeners will discover how to craft hyper-personalized outreach that resonates with high-value prospects and learn about tools like Instantly and Clay. Fine also emphasizes keeping messaging consistent across channels for optimal engagement and conversion.
39:29
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Quick takeaways
- The 'Allbound' approach integrates outbound, paid, and social strategies to enhance B2B marketing effectiveness while reducing reliance on spam tactics.
- Successful cold emailing requires high deliverability and personalization, utilizing tools and strategies that resonate with each recipient's unique challenges.
Deep dives
The Challenge of B2B Marketing Today
B2B marketers are currently faced with the demand to produce more results with significantly fewer resources, including budgets, timelines, and overall personnel. This paradoxical expectation leads to pressure on marketing teams to grow their pipeline while minimizing operational costs and efforts. Many organizations are now turning to integrated platforms like Webflow for their website management, enabling them to streamline processes and improve efficiency in creating and optimizing marketing materials without relying on extended technical support. This shift emphasizes the need for a consolidated marketing stack that allows for agility and cost reduction in a competitive landscape.
