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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)

B2B Marketing with Dave Gerhardt

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The Importance of Cohesive Messaging in Multi-Channel Marketing

This chapter explores the crucial role of collaboration among marketing specialists in executing outbound campaigns. It underscores the need for unified messaging across different platforms while adapting strategies to suit each channel for effective customer engagement.

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