Alex Fine

Alex Fine, co-founder of Understory, shares his expertise in B2B outbound marketing, focusing on the innovative 'Allbound' approach that blends cold emailing, paid ads, and LinkedIn strategies. He discusses why traditional methods often fail and reveals effective tactics to enhance email deliverability. Listeners will discover how to craft hyper-personalized outreach that resonates with high-value prospects and learn about tools like Instantly and Clay. Fine also emphasizes keeping messaging consistent across channels for optimal engagement and conversion.