Alex Fine
Co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Specializes in email deliverability and outbound tactics.
Top 3 podcasts with Alex Fine
Ranked by the Snipd community
46 snips
Jun 19, 2025 • 56min
Email Deliverability: What Every B2B Marketer Needs to Know
In this discussion, Sarah McNamara, a Revenue Operations expert at Vector, and Alex Fine, co-founder of Understory, dive into the often-overlooked world of email deliverability. They reveal why deliverability matters even more than subject lines and share metrics that truly count. Listeners learn how to spot potential issues early and protect their domain reputation. Insights on tools for monitoring deliverability, the importance of reply rates over clicks, and strategies for warming up inboxes make this a must-listen for B2B marketers.
25 snips
May 12, 2025 • 40min
B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
Alex Fine, co-founder of Understory, shares his expertise in B2B outbound marketing, focusing on the innovative 'Allbound' approach that blends cold emailing, paid ads, and LinkedIn strategies. He discusses why traditional methods often fail and reveals effective tactics to enhance email deliverability. Listeners will discover how to craft hyper-personalized outreach that resonates with high-value prospects and learn about tools like Instantly and Clay. Fine also emphasizes keeping messaging consistent across channels for optimal engagement and conversion.
8 snips
May 26, 2025 • 50min
Cold Email: Lessons from Real Outbound Campaigns in 2025
Join industry experts Will Allred, Co-founder of Lavender; Zoe Hartsfield from Apollo; Maximus Greenwald, CEO at Warmly AI; and Alex Fine, Co-founder of Understory, as they explore the art of cold emailing. They dissect common pitfalls that lead to failed campaigns and highlight the importance of personalization over automation. From timing strategies to engaging subject lines, they tackle real-life email disasters and share actionable tips for crafting compelling outreach. Discover the secrets to making your cold emails stand out!
