Don't Say Content

We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and bonus episodes to keep you company, and in this bonus episode, we’re catching you up on what we’ve been up to lately. Hope you enjoy, and see you in January!Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletterCreated in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last decade to discuss the issues at play in the CEO/founder and marketing leader relationship. Some bigger themes they cover are the importance of shared language and understanding of metrics, how communication and trust impact the CEO/head of marketing relationship, and the balance between brand and funnel, and why CEOs and founders should step back from leading marketing departments. Plus Devin shares what she learned from being CEO and working with her marketing team, as well as anonymous stories from their clients.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

The discussion kicks off with the frustrations marketers face regarding outdated attribution models. A humorous take leads to reflections on the quality of marketing strategies. The evolution of content strategy shines, highlighting education over conversions and the rise of internal influencers. There's a deep dive into consumer behavior and the pitfalls of tactical shortcuts. Misunderstandings around marketing effectiveness are tackled, stressing brand awareness as key. The episode wraps with insights on engagement, personal branding, and the challenge of satisfying C-suite demands.

On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content.Check out Grow and Tell here: https://www.dock.us/grow-and-tell

In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.What background do you look for? How do you set them up for success?We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.  Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Say Content with Share Your Genius, so today we're going to share all the things we tried, what really happens, and how we view audience-building strategy after 2 years of building our own.

In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing.Like what you hear? Check out their show here: https://www.2pizzamarketing.com/Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, we're revisiting lessons we've learned around failure.Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership. Devin and Margaret explore our own relationship with failure—and what you can do next—on this episode of Don’t Say Content. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are into slangin’ the same old worries we’ve been talking about (idk, marketing/exec alignment, AI takeovers, and old school marketing strategies, to name a few). So tune in for a snorkel (not a deep dive) through the topics we’ve covered in season 4, and we hope you’ll stay tuned in for some bonus content to come before season 5 drops this fall. Catch ya later, you jerks. 😉Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've all been waiting for? Who knows, but we're excited to hear more about this new, more flexible approach from founder/CEO of Minuttia & GrowthWaves, George Chasiotis.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/