In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last decade to discuss the issues at play in the CEO/founder and marketing leader relationship.
Some bigger themes they cover are the importance of shared language and understanding of metrics, how communication and trust impact the CEO/head of marketing relationship, and the balance between brand and funnel, and why CEOs and founders should step back from leading marketing departments. Plus Devin shares what she learned from being CEO and working with her marketing team, as well as anonymous stories from their clients.
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