In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.What background do you look for? How do you set them up for success?We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.  Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Say Content with Share Your Genius, so today we're going to share all the things we tried, what really happens, and how we view audience-building strategy after 2 years of building our own.

In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing.Like what you hear? Check out their show here: https://www.2pizzamarketing.com/Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this replay episode, we're revisiting lessons we've learned around failure.Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work? It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership. Devin and Margaret explore our own relationship with failure—and what you can do next—on this episode of Don’t Say Content. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are into slangin’ the same old worries we’ve been talking about (idk, marketing/exec alignment, AI takeovers, and old school marketing strategies, to name a few). So tune in for a snorkel (not a deep dive) through the topics we’ve covered in season 4, and we hope you’ll stay tuned in for some bonus content to come before season 5 drops this fall. Catch ya later, you jerks. 😉Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've all been waiting for? Who knows, but we're excited to hear more about this new, more flexible approach from founder/CEO of Minuttia & GrowthWaves, George Chasiotis.Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted quips gone wrong, and we love it. It’s a stage for guileless dopes fighting for fame in small, dark corners and megaphone platforms alike. This week, instead of trying to flip nothing burgers into $50 wagyu appetizers topped with fake truffle oil, we’re using the internet for the thing it’s best at: free fun. Gather round, children, it’s storytime, and all your favorite characters are here. Links from the show:Chocolate Meditation Collection: https://www.vosgeschocolate.com/products/chocolate-meditation-collectionHeike Young's Video: https://www.linkedin.com/posts/heikeyoung_if-i-talked-to-my-kids-like-some-brands-talk-ugcPost-7196524826096730112-DES-Clark Barron's post: https://www.linkedin.com/posts/clarkbarron_if-i-see-another-marketing-post-on-linkedin-ugcPost-7197237317206425600-zI8xResources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Exploring the challenges women face in a male-dominated workplace, unconscious biases, and gender dynamics. Discussing the impact of misogynistic culture on mothers balancing career aspirations. Reflecting on experiences with male leaders and the importance of recognizing agency in breaking free from oppression.

We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden strangeness of fake paparazzi, Lindsey Sterling’s eating disorder, and a decadent setting that didn’t quite convince any of us that everything is going to be OK—but did show us that we’re not alone. And that felt pretty good. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Ned MacPherson, the Chief Growth Officer of Power Digital, dives into the pulse of modern marketing strategy. He emphasizes that in today’s landscape, experimentation reigns supreme as brands adapt to rapid changes in consumer behavior and technology. Ned highlights the importance of authentic client communication and the balance between AI efficiency and personal touch. He also discusses building a culture of experimentation within organizations and the critical role of data-driven decisions in enhancing conversion rates and refining marketing tactics.