Don't Say Content Content Marketing Needs to Chill
6 snips
Jan 21, 2025 Ever feel overwhelmed by content marketing drama? The hosts break down the fiction behind so-called 'emergencies' like typos and broken links. They share hilarious stories of embarrassing moments and mishaps, reminding us that most challenges are just opportunities for an epic laugh later. Nostalgia takes center stage as they reminisce about engaging interactions and the evolution of digital sharing platforms. Ultimately, it’s all about maintaining perspective and building trust in a chaotic industry.
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Early Career Anxieties
- Margaret Kelsey shares early career anxieties surrounding perceived "content marketing emergencies."
- Typos in newsletters or CEO overreactions felt like crises due to her associating embarrassment with public mistakes.
Broken URL Crisis
- Adrienne's story involves a broken tracking URL in a mass email, leading to hundreds of user complaints.
- Though not a true emergency, it felt like one due to the public nature of the mistake and resulting criticism.
Defining Emergencies
- Devin and Margaret discuss what constitutes a real emergency.
- They agree that content marketing mishaps, while frustrating, rarely pose a threat to anyone's well-being.