Content Marketing Needs to Chill
Don't Say Content
Navigating the Chaos of Content Marketing
In this chapter, the speakers humorously explore the concept of 'content marketing emergencies' and how perceived crises often stem from internal pressures rather than real threats. They share relatable anecdotes from their careers, highlighting the absurdity of treating minor mishaps as disasters and the importance of maintaining perspective. The conversation emphasizes the unpredictability of the industry and the value of having a resilient approach to challenges.
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