Don't Say Content B2B Content is Dead (Just Kidding, But We Need to Talk)
Jan 14, 2025
The podcast dives into the stale tactics dominating B2B marketing and advocates for creative experimentation. It highlights the resurgence of freelancers and the importance of internal culture in shaping external strategies. The discussion contrasts the decisive leadership needed to innovate against the pitfalls of impulsive executive decisions. As consumer psychology rapidly evolves, marketers are urged to shed fear-based approaches and embrace bold, community-driven methods that can lead to exponential growth. It’s time to dance to a new rhythm!
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Episode notes
Junior Staff Lacking Authority
- Margaret Kelsey recounts a client experience where junior staff lacked authority.
- This prevented necessary changes, highlighting communication and hierarchy issues.
Founder-Led Marketing
- Early-stage companies should leverage founder-led marketing and sales.
- Build an owned audience around individuals first, then transition to brand-focused strategies later.
Make a Strong Case
- Marketers must clearly articulate their ideas and demonstrate value to leadership.
- This enables them to influence decisions and implement effective strategies.