In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.

What background do you look for? How do you set them up for success?

We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization. 

Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.

Resources: 

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