The Speaker Lab Podcast

Bryan Harris, an expert in launching high-ticket offers, shares invaluable insights on tapping into premium markets. He emphasizes the importance of targeting the top 2% of your audience to maximize sales. Harris details how personal passion fuels successful coaching and provides strategies for pricing high-ticket programs based on audience demographics. He also explains how to transition from speaking engagements to high-ticket sales, offering practical tips to enhance client engagement and develop effective offerings.

"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow "If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.In this episode, Grant, Liz, and Ariel cover: 05:31 What’s involved in building a platform to sell a book? 08:34 Pros and cons of self-publishing vs traditional publishing.12:53 How do you find angles to sell a lot of books? 14:19 Why are speakers positioned uniquely to write great books? 18:59 How does the book mapping process make a difference when it’s time to write? 20:42 What is the structure you recommend to writing a nonfiction book? 24:30 How do you use the book map to align your content as you write? 29:31 Are there ways to use AI to make the book-writing process easier? 32:41 Why should someone write a book? 35:14 Final advice for people still on the fence about writing a book. "And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow "The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry Episode Resources: Buy Liz and Ariel's Book - Hungry AuthorsFollow Hungry Authors on FacebookFollow Hungry Authors on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I'm really passionate about solving the same problem that they're passionate about solving. I have a unique ability that I'm willing to share."How do you write your own story and become the speaker you've dreamed about being? This week, Brittany Richmond and Jake White are answering that question and talking about when to scale your business, how to find your niche, and so much more.“If you want to accelerate faster, then you need quality time with the people that buy what you offer. I need to partner with the perfect match, learn their language, how they're funded, what problems they have, whenever they book us, what are the hurdles they have to go through? And however it can make it so easy for them to bring us in, that's part of my learning curve."During this episode, you'll hear about: 00:00 Jake’s background and the road to speaking06:00 Jake’s story of founding Vive18 08:54 How Jake met his co-founder12:53 What it means to create your own story14:08 The power in living your message 18:05 Why you have to invest in your own career 20:32 How to find your people in your industry 24:34 Tips to accelerate your business and learning from the get-go 28:16 How to create value for your customers 32:55 What it looks like to support your decision-makers “If you build the community, then your people are going to continue using you because you are the hub and where to go."Episode Resources:Connect with Jake on LinkedInCheck out Vive18's WebsiteFollow Vive18 on InstagramSubscribe to Vive18 on YoutubeConnect with Vive18 on FacebookFollow Vive18 on TikTokGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 "Just show up and provide value and get to know us."If you’re like most speakers, you’re probably wondering about AI. How should you use it? Should you be using it at all? And how do you make sure your authentic brand and story doesn’t get lost in the process? This week, Pat Flynn is answering all of those questions and ALSO diving into what it's like being an event planner. How do event planners look for speakers? How do they make final decisions? Check out the full conversation! "Short form video is like handing out Halloween candy, right? You have people coming to your house, you hand out candy, they move on to the next one. That's just people swiping, and when they move on to the next house, they kind of forgot about you already."Grant and Pat also talked about:03:22 What does your speaking business look like to date?08:05 How does the format of content change the way it’s consumed?11:06 What kind of prompts get you the best results when you use AI?13:17 Why should someone consider using AI in their business?20:07 When did you get into hosting events and what did that first one look like?25:45 How do you think about finding speakers for an event?29:12 Why showing up the spaces you want to be in matters.31:26 Tips to get on event planners radars.34:43 From an event planner, what makes a great speaker?36:54 How do you build credibility with speakers before you make your selection. 40:20 Why it’s important to maintain quality relationships with other speakers.44:10 Why the story you tell yourself matters, and how to change the narrative. "When I first started, there were gatekeepers, there were people like, what are you doing here? Why are you trying to do this? And, like, who are, who are you to even do this? And I just, you know, just kept going and kept, you know, hitting that hammer across the value wall, and eventually, it broke, and people saw what I was actually here for, which is amazing."Episode Resources:Visit Pat's WebsiteConnect with Pat on LinkedInSubscribe to Pat's YouTube ChannelGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“They used to be easy to spot, but they're getting better. They are getting more and more convincing at weaving their stories." This week, Grant sat down with Lauren Sergy to talk about a new (and very) convincing speaker scam and, more importantly, how to avoid falling for it! “No transactions are made, no contracts are signed. Unless you have a zoom, ideally a face to face Zoom call or a phone call. There must be a phone call. You have to make voice to voice contact."Ready to jump into this episode? Here’s the layout: 00:00 What does Lauren speak on.04:13 When did Lauren start speaking?09:06 What does Lauren’s business book like today?12:11 How did Lauren build her speaking business? 12:52 The mindset Lauren brings to fluctuating seasons.16:09 Let’s get into this speaker scam… how did it come to your door? 20:31 Beware of weird or unconventional payment methods. 23:37 What has changed with modern-day scammers?25:49 How to logically think about gigs at the moment.30:56 Don’t forget to trust your gut and ask others if they have experienced something similar! “If you are in doubt, get a hold of the venue and double check with them and then understand how your payments work. If you want to be really safe with your payments, you could say, I will only accept payment by credit card."Episode Resources:Visit Lauren's Website Connect with Lauren on LinkedInFollow Lauren on YoutubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"We always recommend that people do not memorize their presentations verbatim. That results in just acting a little bit too robotic. Your audience can tell, and that's just not the best way to go." - Eric SilverbergThis week, Grant sat down with Eli and Eric, some of our friends from Speaker Labs (not to be confused with The Speaker Lab). Eli and Eric help speakers master the four pillars of becoming a world class speaker — content, delivery, visuals, and mindset — so that they can become exceptional communicators."When you share your idea, even if it's a known idea in the world, but you share it your way through your stories, your experiences, your unique creative analogies and metaphors, and interesting ways to package that idea, the audience may not have heard it your way, and that allows you to feel confident, to show up and say, I may tell you something you already know, but I'm certainly going to tell it to you in a way that you haven't heard it before, because I'm telling it to you my unique way." - Eli GladstoneIn this episode we cover: 05:12 How Eli and Eric built this business06:21 What Speaker Labs does 10:28 The difference in good and great speakers 15:02 What makes a great presentation18:41 How to improve confidence as a speaker 21:53 Understanding the E’s of engagement23:52 How to read the audience and develop a knack for making last minute tweaks 26:59 Let’s talk about slides and visual aids28:51 How to think about slides + some tips and tricks 34:06 The importance of mindset in public speaking 38:05 How to confront and overcome fears39:11 Tips to overcome impostor syndrome as a speaker 42:32 The most important question to ask yourself about your message"Eli came up with an amazing analogy once that has to do with the GPS systems. You know, when you're in your car and you're using waze or Google Maps or whatever, and then there's a voice that speaks to you, and they tell you what to do. They tell you, in 400, you know, or in 4 miles, turn left, and in 3 miles, turn right. But here's what the GPS doesn't do. The GPS does not say, turn left, go straight, go straight, go straight, go straight, go straight, go straight, go straight, go straight, go straight, turn right, go straight, go straight, go straight, go straight. That's way too much, right?" - Eric Silverberg "I try to get them to think about playing with the levels of altitude of that idea. You may not change your message, this is your message. But once you understand the most abstracted version of that idea, you now understand the language that could speak to the most people." - Eli Gladstone Episode Resources:Connect with the Speaker LabsFollow Speaker Labs on InstagramFollow Speaker Labs on LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"There is so much value in saying no because not every event is the right event for you." This week, Brittany Richmond sat down with Nathan Wray, an inspirational speaker who speaks on teen mental health and substance misuse prevention. Together, Brittany and Nathan dig into dozens of practical topics including recovering from rough feedback, showing up for and supporting event planners, finding direction in your career as a speaker, and more!"So I'm going to go as far as I can go to help an event organizer to make sure that they're successful. And if that includes setting up 300 chairs at 01:00 in the morning, then I'm gonna do it."In this episode, Brittany and Nathan get into: 04:49 Who does Nathan serve and what’s his message? 08:00 How do you take feedback on your message and build something better?10:58 Nathan’s turning point for storytelling.15:41 The importance of community in the speaking world. 16:58 Why you should say no to some events20:05 What to focus on as a speaker?24:32 Why your superpower matters and will shape the way you show up.26:59 The importance of pre-event meetings.30:20 Why making the whole event a success matters.35:09 How to support decision makers and event planners. 37:01 Why showing support and value changes things. 42:53 What the speaking community is like. 44:10 How the audience impacts us as speakers. 49:52 Where to find Nathan and our hope for every aspiring speaker out there! “I reshaped the whole thing, and then I went and delivered it at a school, and it was the first time that kids came up to me afterwards and were like, can I take a picture with you? Can I tell you what happened to me? Can I tell you my story? Can I ask you a question? And that's when I knew, like, okay, I don't have it where I want it, but I'm on the right path."Episode Resources: Connect with Nathan on FacebookConnect with Nathan on LinkedInFollow Nathan on TikTokGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I feel like I've always been Reggie's administrative assistant with our life. So it was kind of a natural transition just to slide into that.” - Patrice Wright This week, Grant sat down with not 1, but 2 lovely guests to chat about building a speaking business with your spouse! You may remember Dr. Reggie Wright from Episode 471 last fall, but this week, we’re hearing from him AND his better half, Patrice.“My first year as a full time speaker, I wanted her to resign. I wanted her to retire the first year and come on board as my COO. And that was a little bit of some tension there, because she wanted to kind of wait and see how things would play out, and that kind of put some stress and strain on things." - Reggie Wright Grant, Reggie, and Patrice get into: 00:00 Where does the story of Reggie and Patrice start?04:31 What’s your history of supporting each other in your marriage?06:24 When did you start using help to scale your business?10:56 What point made sense to put more time and energy into the speaking side of things?14:59 Where was the tension in the decision of Patrice still holding down a full-time job?16:36 How did Patrice know it was time to make the jump?20:57 What habits/thought patterns/routines do you instill to focus on your family and marriage first?24:37 What are some examples of setting boundaries around your time?27:01 How do you balance work and rest and each other’s work ethics?31:10 Reggie’s reflection on the growth process to build a business like he has34:15 What should you think about before picking a support system?“I would not be half of what I am right now if it wasn't for my wife." - Reggie Wright "Knowing my own worth and value and knowing what I bring to the table helps me to never feel less than or never feel like, you know, he's up here and I'm down here. We're on an equal playing field." - Patrice WrightEpisode Resources: Connect with ReggieGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erick Rheam discusses the importance of expertise alignment in the speaking industry, focusing on relationships for client ROI, offering virtual services, and message tweaking for longevity. Emphasizes value creation, industry expertise leveraging, and income stream balancing.

"The hardest part is just getting started, actually, because a lot of people say, well, yeah, I've got to make it perfect. I've got to do all these slides and presentations, curriculum, all this documentation. The best thing to do is just get started."This week, Grant sat down with Michael Patellis, the cofounder of Copecart, to talk about developing a course as a speaker.“A lot of people, they require that discipline of being able to follow a script and follow a syllabus of, okay, I have to do this thing this week, next week, etc. And then there's others that their courses are almost independent study. So a lot of it depends on the market segment that you're in and how detailed your course is and what the skill set is.”This week, Grant and Michael get into:00:00 Why should speakers consider courses as part of their business?05:19 How to think about ROI on your course?08:29 What kind of structure should you put for your course? 10:40 What do you recommend in terms of how your course is laid out? 16:00 How do people usually market a course?19:05 What other marketing opportunities are there?20:12 What kind of payout are creators looking at? 24:51 What leads to a successful course?Episode Resources: Connect with MichaelCheck out CopecartGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.