The Speaker Lab Podcast How to Start and Sell a High-Ticket Program with Bryan Harris
Sep 3, 2024
Bryan Harris, an expert in launching high-ticket offers, shares invaluable insights on tapping into premium markets. He emphasizes the importance of targeting the top 2% of your audience to maximize sales. Harris details how personal passion fuels successful coaching and provides strategies for pricing high-ticket programs based on audience demographics. He also explains how to transition from speaking engagements to high-ticket sales, offering practical tips to enhance client engagement and develop effective offerings.
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Customer Acquisition Focus
- Focus on making it easy for coaches to acquire clients.
- Provide tools and training for free, but charge for personalized integration.
Target Market for High-Ticket Coaching
- High-ticket coaching works across industries but targets the top 5% of the market, those with disposable income.
- Focus on the most motivated individuals who can afford your services.
Elon Musk's "Descension Ladder"
- Elon Musk's business model started with high-end products and worked down, proving successful.
- This “Descension Ladder” contrasts with the typical “Ascension Ladder” model.