The Speaker Lab Podcast
How to Start and Sell a High-Ticket Program with Bryan Harris
Sep 3, 2024
Bryan Harris, an expert in launching high-ticket offers, shares invaluable insights on tapping into premium markets. He emphasizes the importance of targeting the top 2% of your audience to maximize sales. Harris details how personal passion fuels successful coaching and provides strategies for pricing high-ticket programs based on audience demographics. He also explains how to transition from speaking engagements to high-ticket sales, offering practical tips to enhance client engagement and develop effective offerings.
35:09
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Quick takeaways
- Targeting the top 5% of affluent individuals is essential for successfully selling high-ticket coaching programs.
- Implementing a structured approach of planning, training, and advisement enhances the effectiveness of high-ticket coaching offers.
Deep dives
Transforming Speaking Income with High Ticket Coaching
High ticket coaching can significantly enhance a speaker's income by providing a deeper and more personalized connection with their audience. By utilizing a model where speakers not only deliver their message but also offer follow-up coaching opportunities, speakers can potentially triplicate or even decuple their earnings. For example, instead of solely relying on a speaking fee of $3,000 for a talk, a speaker could earn an additional $15,000 if just three attendees decide to engage in a high ticket coaching program priced at $5,000 each. This approach not only increases revenue but also fosters a more impactful transformation for clients seeking guidance.
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