The Speaker Lab Podcast
What If My Topic Is A New Idea? + How to Start Selling Workshops (Live Coaching W/ Erick)
Oct 15, 2024
Josie Ann Lee, a speaker focused on the "superpower of service" in leadership, and Kenny Barnwell, a life coach for touring event crews, dive into the challenges of introducing new ideas and scaling their speaking businesses. Josie seeks advice on selling fresh concepts to skeptical event organizers, while Kenny explores how to leverage workshops to boost his income. They discuss the importance of refining messages, getting started without perfection, and establishing themselves as experts in their niches. Valuable insights flow throughout their live coaching session!
27:45
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Quick takeaways
- Introducing new ideas in speaking requires careful testing to ascertain market interest and audience relevance.
- Building a strong platform through networking and feedback is crucial for refining messages and expanding speaking opportunities.
Deep dives
Identifying and Testing New Concepts
Introducing a new concept in speaking can be challenging, especially when it's not widely discussed in the industry. Presenters should be cautious when venturing into uncharted territory since it can indicate a lack of market demand. In one case, an aspiring speaker sought to introduce the term 'organizational service' to convey ideas around leadership and team dynamics. Experts suggested thoroughly testing this concept by identifying specific audiences and addressing prevalent problems within those organizations to gauge interest and effectiveness.
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