The Speaker Lab Podcast
How to Build Relationships to Grow Your Speaking Business with Mo Bunnell
Sep 17, 2024
Mo Bunnell, a relationship-building expert and author of "Give to Grow," shares insights on growing a speaking business through effective networking. He emphasizes the significance of genuine connections with event planners and industry leaders. Mo tackles common obstacles like busy schedules and self-promotion fears, urging speakers to prioritize value and face-to-face interactions. He introduces a four-step framework for engaging with event planners and encourages a mindset shift from selling to being genuinely helpful in fostering relationships.
38:41
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Quick takeaways
- Building relationships with event planners and industry leaders is crucial for growth and opportunities in the speaking business.
- Overcoming limiting beliefs and fears related to self-promotion can empower speakers to effectively market themselves and secure engagements.
Deep dives
The Power of Relationships in Speaking
Focusing on building relationships is essential for growth in the speaking business. Networking often induces discomfort, as many avoid it due to a fear of rejection or feeling overwhelmed. However, by understanding that successful speaking is as much about connections as it is about the content delivered, speakers can shift their mindset. Developing intentional relationships with peers and event planners can lead to more opportunities and referrals.
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