

Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books

Nov 14, 2023 • 57min
You can position yourself to win wherever you are. Interview with Cinthia Silva
It's essential to identify where you fit and where you can grow, both in your personal and professional life. Join us on our newest Growth Podcast episode featuring Cinthia Silva, a Fintech business strategist, and Women in Tech advocate, ranked among the Top 25 Customer Success Influencers in 2023. She's a testament to igniting her career path and discovering her place in the business world. Dive into her captivating journey from sales to customer success, her triumphs in the U.S. corporate landscape, and much more.In this podcast, you'll:🔹 Explore how to deliver value as a Customer Success Manager🔹 Uncover effective approaches for companies shifting their focus toward customer success🔹 Discover strategies leveraging your network and communities as growth catalysts🔹 Dive into the insights behind successful ABM campaigns🔹 Unlock the power of the client “champions” and how to win them over.Key moments0:00 Intro01:47 Understanding Customer Success05:30 - New Products vs. Upselling Prioritization07:54 - Client Expenditure10:00 - Campaigns to Enhance Customer Engagement12:20 - Account Managers vs. Customer Success Managers15:08 - Transitioning from Sales to Customer Success19:54 - Effective Cross-Functional Communication22:35 - Providing Value as CSM28:50 - Managing Client Expectations31:38 - Winning Client Champions37:28 - Success in Corporate America41:08 - Early Career Strategies43:43 - Corporate America Do's and Don'ts47:39 - Job Security Tips50:02 - Building a Professional Network54:33 - What to Expect for the MarketStay connected with us:👉 Cinthia SilvaLinkedIn https://www.linkedin.com/in/cinsilva/ 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Contact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀

Nov 7, 2023 • 1h 55min
The purpose of life is to be you in all the ways that you can be as fully as possible. Interview with Jim Cathcart
When was the day you took charge of your own life?Get ready to redefine your response after listening to this podcast. Join Michael on the 20th episode of Belkins Growth Podcast and meet Jim Cathcart, a mentor to experts and entrepreneurs, author of 25 books, and renowned speaker with over 3,500 speeches under his belt who was inducted into the International Sales & Marketing Hall of Fame. Jim's life purpose is to affect other lives in a way that will make them more aware of their potential.This podcast will uncover your hidden potential for 100%. Tune in now!Watch this episode to:🔹 Unlock the secret recipe behind Jim's remarkable 50 years of success🔹 Embrace the value of sacrificing the things that wouldn't have led you anywhere meaningful🔹 Learn how to keep going when everybody says to slow down🔹 Explore the crucial role of nurturing creativity and passion🔹 Acquire the skills to navigate life's transitions and uncover value in every stage.🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.Stay connected with us:👉 Jim CathcartLinkedIn https://www.linkedin.com/in/cathcartinstitute/Website https://cathcart.com/Youtube https://www.youtube.com/@JimCathcartvideos/videos https://www.youtube.com/@jimcathcart/ 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/Michael’s newsletter From Zero To Agency Hero https://www.fromzerotoagencyhero.com/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us🔗 Check out all our episodeshttps://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Key moments:0:00 Intro02:20 - Jim's early years16:48 - The first taste of success23:23 - The key ingredients for 50 years of success25:52 - Sacrifices made for success30:01 - Maintaining discipline33:10 - The importance of self-reflection48:42 - Fostering creativity56:32 - Can passion be developed?01:01:00 - Advice on igniting more passion01:08:18 - Jim's motorcycle passion01:20:13 - Adventures shaping personal growth01:25:23 - Navigating life's transitions01:35:29 - Finding value in different life stages01:43:10 - Understanding what’s really important01:52:20 - Timeless advice to carry with you

Oct 31, 2023 • 1h 1min
Spend less time trying to learn and more time trying to do. Chris Walker opens up
What works effectively for one patient doesn't necessarily apply to all. Just like in marketing - strategies should be tailored to suit the distinct business requirements. This correlation comes to life in the newest 19th episode of Growth Podcast, featuring Chris Walker – the entrepreneur, CEO of Refine Labs, and growth expert. Chris shares his business insights on how to create something that's never been done before, reveals his CEO tips, and peels back the layers of his entrepreneurial mindset that led him to success.In this podcast, you'll:🔹 Unlock the potential of a scientific approach in marketing strategy and demand generation;🔹 Master the skill of recognizing opportunities and effectively capitalizing on them from the very start;🔹 Gain essential insights necessary for launching your business successfully;🔹 Recognize that entrepreneurship doesn't always come with a "ready" feeling;🔹 Explore the root causes of stress stemming from expectations and discover how to deal with it.Key moments:0:00 Intro01:22 Chris’s personal background04:00 Linking personality to business07:26 Marketing from a scientific perspective12:02 Chris's organization's vision13:37 Cultivating curiosity in the organization14:58 Chris's current role17:12 Promoting company and personal brand19:07 Life changes since starting the company22:10 The value of paying attention25:15 Exploring entrepreneurship29:00 Entrepreneurial mindset37:30 Dealing with stress39:00 Personal growth aspirations46:18 Where to get the information?50:20 Chris's appreciation51:45 Defining 2023 for Chris and his organization🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Stay connected with us:👉 Chris WalkerLinkedIn https://www.linkedin.com/in/chriswalker171/Refine Labs https://www.refinelabs.com/ 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀

Oct 24, 2023 • 55min
What does the Founder and everybody want? Interview with Scott Leese
Planning, forecasting, and making predictions are common practices for all of us. But do these strategies hold up in a fast-paced environment? Scott Leese, the featured guest on the Belkins Growth Podcast, suggests that we sound smart regardless of what we say at the moment, and then if we look back a couple of years later, we'll look really smart, or we'll look really dumb. Tune in to the latest episode, where Scott Leese, a sales leader, consultant, entrepreneur, and author, shares his valuable insights on how to get into the “smart” team, delves into a synopsis of the tech industry in 2023, and much more.In this podcast, you'll:🔹 Delve into strategies for nurturing and motivating sales professionals and explore why now it’s not the time to just leave people by their own🔹 Assess the cost-effectiveness of sales tools🔹 Uncover strategies for thinking outside the box in sales🔹 Gain a deeper understanding of the leadership's role in setting and communicating expectations to team members🔹 Unlock the power of sales community and network🔹 Explore how to manage stress and drive results effectively.0:00 Intro01:11 Overview of the Tech Industry04:35 Predictions for the Future of the Industry06:45 Shifting Consumer Behavior16:20 Sales Strategies and Tools18:30 Advice for Sales Leaders23:40 Is it Time for Tough Decisions?26:15 How Companies Adapt?28:00 Achieving Challenging Goals34:03 Enhancing Sales Tools39:07 Stress Management44:45 Words for Young Sales Professionals47:09 The Perception of the Sales Community53:54 Message for Sales LeadersСheck out gtmunited.com memberships and Addicted to the Process book https://scottleeseconsulting.com/get-the-book/ to supercharge your sales!Stay connected with us:👉 Scott LeeseLinkedIn https://www.linkedin.com/in/scottleese/Website https://www.thescottleese.com/ 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Contact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀

Oct 17, 2023 • 1h 5min
Clarity is about having the clearest map of your life. Interview with Dolores Hirschmann
Are you someone who thrives in chaos or seeks clarity amid disorder? In your opinion, does real clarity require a perfectly mapped-out life, the clearest blueprint? In the 17th episode of the Belkins Growth Podcast, Dolores Hirschmann dispels these myths and delves into various other topics. As an Investor, Speaker, Author, Clarity and Communications Expert, and TEDx Organizer, she provides insights into her entrepreneurial journey, discusses how her lifelong preparations have contributed to her current achievements, and much more.Tune in to:🔹 Understand clarity's impact on personal and professional life🔹 Uncover the power of words and the necessity of effective communication to achieve your desires🔹 Peek behind the scenes of the TEDx organization🔹 Identify how values affect your life and certain organizations🔹 Learn how to extract an idea from a story.Key moments:0:00 Intro01:55 The Significance of Words in Communication05:03 Understanding Clarity07:50 The Impact of Clarity on Personal Life12:40 Enhancing Professional Life through Clarity16:24 The Importance of Paying Attention21:10 Clarity in Business26:35 The Fear of Hustle Mode34:15 Why People Create Facades?37:20 Breaking Down Facades40:50 Push Energy vs. Pull Energy49:00 Complimentary Ideas Approach53:24 Experience with TEDx01:00:00 Extracting Ideas from Stories🎧 Don’t miss out on new episodes coming soon, follow the link https://belkins.io/podcasts?category=season-4 to get notified as each new release gets published.🚨 Explore a free code from Dolores to clarify your message and & unlock your business growth: https://we.mastersinclarity.com/bizgiveaway Stay connected with us:👉 Dolores HirschmannLinkedIn https://www.linkedin.com/in/dhirschmann/Website https://mastersinclarity.com/ 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us🔗 Check out all our episodeshttps://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl

Oct 10, 2023 • 1h 26min
Ask questions you've never asked before. Andy Paul meets Michael Maximoff
There are a million salespeople in the world, and there are a million unique ways of selling. Take persuasion, for instance – a supposedly indispensable step in sales. But is it truly the game-changer it's touted to be, or are there more effective approaches? Join Andy Paul, a featured guest on the 16th episode of Belkins Growth Podcast, an author, podcaster, speaker, and the Founder of The Sales House. He unravels his perspective on the sales process and groundbreaking innovations that can forever redefine your sales strategies.In this podcast, you'll:🔹 Explore Andy's business approach to the world of sales and his unique perspective on how the sales landscape has transformed over the years🔹 Learn how the skill of ongoing learning and genuinely engaging with prospects can boost your sales success🔹 Uncover how the right approach to hiring and consulting senior management influences your business.🔹 Discover the importance of adapting your sales approach to align with the buyer's decision-making process🔹 Understand that successful selling is about delivering a remarkable buyer experience, not just products, features, and price🔹 Explore Andy's wealth of experience and wisdom from hosting over 1,000 sales podcast episodesKey moments:0:00 Intro01:36 Andy's Sales Approach05:39 Sales Evolution Over the Years09:20 Salespeople and Stereotypes16:15 Being the Person You Want to Be19:20 Interacting with Buyers Effectively25:42 Salespeople's Role in the Sales Process31:30 Managing Expectations36:01 C-Level Hiring & Top Talents47:10 Sales Enablement Podcast Insights57:40 Key Attributes to Develop01:04:18 Andy’s Interview Takeaways01:08:13 Transitioning from Sales Enablement Podcast01:13:00 Overcoming the Fear of Moving On🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Stay connected with us:👉 Andy PaulLinkedIn https://www.linkedin.com/in/realandypaul/Website https://www.andypaul.com/ 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀

Oct 3, 2023 • 1h 6min
Mental health is a journey, and emotional health is a journey too. Interview with Jared Robin
Picture this: you’ve been struggling to get into SaaS for two years because of a lack of a traditional college degree. And despite years of mental and emotional hardships, you achieve success working with Fortune 100 companies, thriving startups, and leading the #1 B2B community for sales, marketing, and RevOps professionals. This is just a glimpse into the remarkable journey of Jared Robin, the featured guest on the 15th episode of Belkins Growth Podcast. As a Co-Founder of RevGenius, a SaaS expert, and a Startup Advisor, Jared reveals his decade-long journey battling anxiety and achieving ultimate success.Watch this episode to:🔹 Discover how to deal with anxiety, build meaningful connections, and prioritize mental well-being🔹 Recognize the value of socialization and creating a meaningful community🔹 Learn why embarking on a personal journey and setting ambitious goals is crucial🔹 Discover the significance of emotional and mental health in your personal and professional life🔹 Learn how “being present” can enhance much deeper connections with othersKey moments:0:00 Intro01:47 Why stories of anxiety are important04:59 Emotional and mental health11:36 How Jared deals with anxiety31:00 Jared's biggest regret35:55 Message to people who deal with anxiety41:00 Self-reflection power45:35 Nurturing relationship and socialization51:18 Collaborative growth🎧 Don’t miss out on new episodes coming soon, follow the link to get notified as each new release gets published: https://belkins.io/podcasts?category=season-4Stay connected with us:👉 Jared RobinLinkedIn - https://www.linkedin.com/in/jaredrobin/RevGenius - https://www.revgenius.com/👉 Michael MaximoffLinkedIn - https://www.linkedin.com/in/michael-maximoff/👉 BelkinsLinkedIn - https://www.linkedin.com/company/belkins/Website - https://belkins.io/contact-us🔗 Check out all our episodeshttps://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl

Sep 26, 2023 • 55min
Kindness and empathy are the number one things leaders lack today. Interview with Mita Mallick
Have you ever found yourself in situations where others didn't believe in you or support you? Have you ever felt you lacked a sense of belonging? You're not alone in these experiences. It's important not to let such cases go unaddressed. Tune in to the latest episode of the Growth Podcast, where we feature Mita Mallick, Head of Inclusion, Equity, and Impact at Carta, LinkedIn Top Voice, and Podcaster. In our conversation, she sheds light on why inclusion, diversity, and equity stand as the most powerful retention tools for leaders today and shares her own journey to finding her voice.In this podcast, you'll:🔹 Explore the significance of representation and the steps to foster inclusive work environments🔹 Find out how stories can inspire big changes🔹 Discover strategies to overcome fear and cultivate self-confidence🔹 Gain insight into the leadership role in unlocking employee potential, embracing diversity and inclusion🔹 Unlock the power of collaborative success Key Moments0:00 Intro1.05 Why representation matters4.30 Overcoming fear and its impact8.10 Developing self-confidence12:38 A sense of belonging at work15:12 Balancing in hard feedback19:10 Working with tough leadership23:40 Addressing your ambitions26:40 The role of collaborative success29:15 Making workspaces inclusive37:13 The power of saying no42:45 Finding your voice journey50:00 Mita’s mission and goals🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Stay connected with us:👉 Mita MallickLinkedIn https://www.linkedin.com/in/mita-mallick-2b165822 👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀

Sep 19, 2023 • 1h 21min
You get bigger and stronger when you push against something. Interview with Anthony Iannarino
In today's digital landscape, 5,000 blog posts may seem commonplace. But these articles work only if they are packed with truly invaluable insights on sales, business, and growth. Meet our 13th Growth Podcast guest, Anthony Iannarino, who not only achieved this feat but is also well-known as an international speaker, author, sales leader, and B2B innovator. Discover how he conquered adversity to rock his personal and professional life.In this podcast, you'll:🔹 Get a glimpse of Anthony's business approach, including his daily routine and what fuels his inspiration🔹 Dive into the evolution of B2B sales from his first post and book to the most recent ones🔹 Discover how to banish negativity in just one month and enhance your overall quality of life🔹 Gain insights into how adversity can profoundly impact people's lives and discover advice for overcoming tough times🔹 Uncover the transformative influence of books and the right people on your life's journeyKey moments:0:00 Intro01:55 Anthony's business approach03:42 30-days negativity fasting12:42 Learn happiness and banish complaints17:10 Post-30-day transformation20:30 If I don't have a new problem, I'm bored22:58 How do B2B sales change over time?25:05 Anthony's value creation methodology28:02 Inspiration sources30:50 What has a bigger impact, people or books?36:27 Escape routine39:33 How trauma shapes life46:51 Why do people lie to themselves?50:19 Why is adversity a valuable teacher?56:40 Tough times advice59:11 Appreciating People01:08:57 Anthony's most cherished personal insights01:12:17 Seeking inspiration01:17:40 Choice vs. duty🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Stay connected with us:👉 Anthony IannarinoLinkedIn https://www.linkedin.com/in/iannarino/Website https://www.thesalesblog.com/YouTube @iannarino👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀

Sep 12, 2023 • 1h 27min
That's a year the interaction between buyer and seller will disappear. Interview with John Barrows
Who do you rely on for your success? According to John Barrows, the featured guest in our 12th Growth Podcast episode, the answer is simple: You should rely on yourself. Join us as we dive into the world of this Sales influencer, B2B sales trainer, and the mastermind behind JB Sales as he will lead you on a journey through sales innovations, industry trends, and his sales philosophy — everything that helped John get to the top, stay there, and keep improving.Tune in to:🔹 Explore the game-changers in B2B, including innovations and their impact on business🔹 Unlock the insights on achieving success through influence, not manipulation🔹 Discover the value of teaching kids sales fundamentals and investing in their business instead of college tuition🔹 Understand how a 5-year plan can boost your career🔹 Find out why it’s crucial to focus on the client, not the competition🔹 Delve into the future role of Sales Reps and beyondKey moments:0:00 Intro01:57 What's Changing in B2B Sales04:53 Why B2B Approaches Are Shifting?07:34 Concerns About AI09:57 Revisiting Full-Cycle Sales15:46 Why Sales Reps Should Embrace Full-Cycle Sales18:26 Evolving Sales Roles: Impact on Business23:25 Flexibility and Innovation: Script-Free Selling27:29 Teaching Kids the ABCs of Sales33:30 Book Inspiration Revealed37:13 Kids' Feedback on a Book39:40 Pressure Writing the Books42:00 Who Are Competitors and Why Not Bother?44:36 Diving into Sales Philosophies49:45 Why Do Salespeople Are Not Respected?53:20 Setting Realistic Expectations57:23 The Importance of a 5-Year Plan01:03:45 Family First01:08:28 What Matters Most Right Now?01:16:55 A Founder's Perspective01:22:00 Continues Improvement in Everyday Life 🚨🚨🚨 Don’t miss out on the opportunity to get a 25% discount on JB Sales Membership at https://www.jbarrows.com/ using code “podcast”!🔗 Make sure to catch all our episodes in this playlist https://www.youtube.com/playlist?list=PL2VmEkaROwZo8a7bGzpQ01uPDHF4PaDGl Stay connected with us:👉 John BarrowsLinkedIn https://www.linkedin.com/in/johnbarrows/Website https://www.jbarrows.com/YouTube @JohnMBarrows👉 Michael MaximoffLinkedIn https://www.linkedin.com/in/michael-maximoff/ 👉 BelkinsLinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-usContact Belkins at https://belkins.io/contact-us to begin your outbound journey 🚀


