

How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books

14 snips
Mar 27, 2017 • 41min
Power Rangers: Haim Saban
As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan.
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Mar 20, 2017 • 43min
Kendra Scott: Kendra Scott
Ever since she was a little girl playing dress-up in her aunt's closet, Kendra Scott loved fashion. Her first business was a hat shop, which she started at 19 – it failed. A few years later, she started a jewelry business out of her spare bedroom. Today the company is reportedly valued at more than a billion dollars.
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15 snips
Mar 13, 2017 • 34min
5-Hour Energy: Manoj Bhargava
Manoj Bhargava, founder of 5-Hour ENERGY, shares his journey from monk to entrepreneur, discussing the challenges of launching a successful energy drink. He talks about the creation of '5-hour Energy', navigating product launches, and the importance of resilience and innovation in competitive markets.

Mar 6, 2017 • 41min
Chesapeake Bay Candle: Mei Xu
Twenty-five years ago, when Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle.
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Feb 27, 2017 • 49min
Atari & Chuck E. Cheese's: Nolan Bushnell
Before he turned 40, Nolan Bushnell founded two brands that permanently shaped the way Americans amuse themselves: the iconic video game system Atari, and the frenetic family restaurant Chuck E. Cheese's.
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6 snips
Feb 20, 2017 • 30min
Crate & Barrel: Gordon Segal
In 1962, Gordon Segal — with his wife Carole — opened a scrappy Chicago shop called Crate & Barrel. That store turned into a housewares empire that has shaped the way Americans furnish their homes.
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7 snips
Feb 16, 2017 • 25min
Live Episode! Beyond Meat: Ethan Brown
As founder and CEO of Beyond Meat, Ethan Brown believes he can turn peas and lentils into protein that tastes — and feels – exactly like beef and chicken. He says they're not quite there yet, but after 8 years in business, their products are sold in 11,000 stores nationwide. Recorded live in Anaheim, CA.
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22 snips
Feb 13, 2017 • 40min
Lyft: John Zimmer
Ridesharing wasn't a thing 12 years ago when John Zimmer was in college. But a class on green cities got him thinking about the glut of underused cars on the road, and eventually led him to co-found Lyft, a company that has helped make ridesharing a way of life.
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10 snips
Feb 6, 2017 • 40min
Kate Spade: Kate & Andy Spade
A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand: Kate Spade.
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13 snips
Jan 30, 2017 • 33min
Virgin: Richard Branson
Richard Branson took a record shop and built it into a label, a bank, an airline, space tourism, and 200 other businesses — all under the name Virgin. But the serial entrepreneur has also had his share of failures.
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