How I Built This with Guy Raz TOMS: Blake Mycoskie
10 snips
May 29, 2017 
Entrepreneur Blake Mycoskie shares how he started TOMS shoes with a philanthropic model. He discusses the challenges, successes, and evolution of TOMS, from a niche brand to a major company. The podcast also features a postscript on how Chris Healy created special hair ties for men with long hair.
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Easy Laundry
- Blake Mycoskie's first business, Easy Laundry, was born out of a need to get his laundry done while injured.
- Targeting parents at freshman orientation, he made $80,000 in prepaid sales, leading him to drop out of college.
Wallscapes
- Inspired by large building ads in LA, Blake Mycoskie started an outdoor advertising company in Nashville.
- He targeted the country music industry, focusing on album art to circumvent billboard restrictions.
Hustle
- Blake Mycoskie pitched building owners by framing his idea as a business, not just an idea.
- This instilled confidence and highlighted a new revenue stream for them.