How I Built This with Guy Raz
TOMS: Blake Mycoskie
May 29, 2017
Entrepreneur Blake Mycoskie shares how he started TOMS shoes with a philanthropic model. He discusses the challenges, successes, and evolution of TOMS, from a niche brand to a major company. The podcast also features a postscript on how Chris Healy created special hair ties for men with long hair.
53:23
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Quick takeaways
- Inspired by a shoe drive in Argentina, Blake Mycoskie founded TOMS with a 'One for One' model blending style and social impact.
- TOMS gained traction through PR efforts and key account placements, sparking a surge in sales and visibility.
Deep dives
The Genesis of an Idea in Argentina
While in Argentina, Blake encounters a group doing a shoe drive for children in need, sparking the idea for a business model that gives back. Inspired by the experience, he decides to start a shoe company where for every pair sold, a pair would be donated to a child in need. This concept takes shape with the creation of TOMS shoes, blending style with social impact.
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