How I Built This with Guy Raz
Lady Gaga & Atom Factory: Troy Carter
May 1, 2017
Troy Carter, talent manager who shaped Lady Gaga's career, shares his journey from financial struggles to music industry success. Topics include spotting talent, building Lady Gaga's brand, and transitioning to investment opportunities with Atom Factory.
44:49
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Quick takeaways
- Troy Carter's journey from aspiring rapper to successful music manager emphasizes resilience and adaptability in the face of adversity.
- Transitioning from music management to tech investments, Carter's success highlights his keen business acumen and ability to thrive in diverse industries.
Deep dives
From Rapper to Superstar Manager
Troy Carter's journey from aspiring rapper to becoming one of the biggest managers in the music industry unfolds as he shares the story of his rise. Starting with humble beginnings and a dream of becoming a rapper, Troy's encounter with Lady Gaga marked a turning point in his career. Despite financial setbacks and losing everything, Carter's resilience and innovative approach to promoting Gaga through social media and YouTube paved the way for her monumental success.
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