How I Built This with Guy Raz Lady Gaga & Atom Factory: Troy Carter
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May 1, 2017 Troy Carter, talent manager who shaped Lady Gaga's career, shares his journey from financial struggles to music industry success. Topics include spotting talent, building Lady Gaga's brand, and transitioning to investment opportunities with Atom Factory.
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Early Rap Dreams
- Troy Carter's early rap group, Too Too Many, aimed for a Will Smith record deal.
- They hopped trains to his studio for six months before finally showcasing their demo and terrible dance moves.
Mentorship and Mishaps
- Will Smith saw potential, drove them home, and connected them with his manager, James Lassiter.
- Carter became Lassiter's assistant, learning the industry but was later fired for misusing company resources.
Managing Eve
- Returning to Philly, Carter managed rapper Eve, learning on the job and building her brand through various ventures.
- His approach was protective, prioritizing her success while navigating the industry's complexities.