Troy Carter

Troy Carter, founder of Atom Factory and former manager of Lady Gaga, shares his entrepreneurial wisdom. He tackles questions from early-stage entrepreneurs about scaling businesses while maintaining authenticity. Troy discusses the challenges of reaching audiences in a saturated market and highlights the importance of effective influencer collaborations. He also offers insights on niche marketing and the role of social media in building brand loyalty, all while emphasizing the significance of artist ownership in the evolving music industry.

Troy Carter, co-founder and CEO of Venice Music, discusses spotting creative potential in the music industry, the golden age of hip hop, discovering Lady Gaga, and the impact of AI on music. They also explore the future of talent spotting through platforms like TikTok and YouTube.

Troy Carter, talent manager who shaped Lady Gaga's career, shares his journey from financial struggles to music industry success. Topics include spotting talent, building Lady Gaga's brand, and transitioning to investment opportunities with Atom Factory.

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Carter, the Co-founder and CEO of Venice Music, shares insights from his experience managing superstar artists. He discusses the industry's shift towards independence and the necessity of creating more than just audio experiences. With the current seller's market for music distributors, he explores potential next revenue drivers for musicians beyond streaming. The conversation also touches on the rise of premium models, TikTok's challenges, and the transformative impact of technology on music's future.

In an engaging discussion, Issa Rae, a celebrated writer and actress, shares her perspectives on industry collaboration. Denis Ladegaillerie, CEO of Believe, highlights the importance of innovative strategies in music. Kakul Srivastava from Splice emphasizes technology's role in creative processes. Tunji Balogun from Def Jam discusses the evolving landscape of the music industry. Other leaders like Sherrese Clarke Soares and Troy Carter weigh in on equity in music, while Eliah Seton and Larry Jackson explore the future of audio platforms.

In this engaging discussion, Ole Obermann, Global Head of Music at TikTok, shares insights on how the platform is revolutionizing music promotion by allowing songs to go viral through user-generated content. Jim Mollica from Bose highlights innovations in audio technology, including 3D soundscapes that enhance experiences. Amy Sorokas of Microsoft dives into the importance of connecting artists to fans with tech. Troy Carter discusses industry shifts, while Kory Marchisotto emphasizes effective marketing in a digital age that thrives on community and authenticity.

Troy Carter, a renowned music manager and entrepreneur, discusses resilience during turbulent times as the founder of Q&A. He reflects on his challenging upbringing and the profound impact of recent social unrest on both him and the music industry. The conversation explores the complexities of parenting amid racial injustice and the industry's transition to digital formats amidst concert cancellations. Troy emphasizes the balance artists must maintain between creating music and addressing pressing societal issues, highlighting the movement for equity and representation.

Troy Carter, founder of Q&A and Atom Factory, shares insights from his journey in the music and tech industries, particularly during challenging times. He discusses the emotional toll of racial bias on parenting and the importance of having open dialogues about social justice. The conversation highlights how the music industry has adapted through adversity, leveraging virtual platforms while addressing systemic inequalities. Carter emphasizes the need for empathy and innovation to foster a more equitable future, rounding off with reflections on resilience and creative challenges.

Troy Carter, founder and investor known for relaunching his career by managing Lady Gaga, shares his journey through the ups and downs of the music industry. He emphasizes the importance of staying hungry and being humble while navigating challenges. Troy discusses deep connections formed through struggles in music and explores the shift from traditional sales to live performances. He also reflects on overcoming financial insecurity and the transformative power of curiosity in both music and investing.