Troy Carter

Troy Carter, co-founder and CEO of Venice Music, discusses spotting creative potential in the music industry, the golden age of hip hop, discovering Lady Gaga, and the impact of AI on music. They also explore the future of talent spotting through platforms like TikTok and YouTube.

Troy Carter, talent manager who shaped Lady Gaga's career, shares his journey from financial struggles to music industry success. Topics include spotting talent, building Lady Gaga's brand, and transitioning to investment opportunities with Atom Factory.

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Carter, the Co-founder and CEO of Venice Music, shares insights from his experience managing superstar artists. He discusses the industry's shift towards independence and the necessity of creating more than just audio experiences. With the current seller's market for music distributors, he explores potential next revenue drivers for musicians beyond streaming. The conversation also touches on the rise of premium models, TikTok's challenges, and the transformative impact of technology on music's future.

In an engaging discussion, Issa Rae, a celebrated writer and actress, shares her perspectives on industry collaboration. Denis Ladegaillerie, CEO of Believe, highlights the importance of innovative strategies in music. Kakul Srivastava from Splice emphasizes technology's role in creative processes. Tunji Balogun from Def Jam discusses the evolving landscape of the music industry. Other leaders like Sherrese Clarke Soares and Troy Carter weigh in on equity in music, while Eliah Seton and Larry Jackson explore the future of audio platforms.