Troy Carter, co-founder and CEO of Venice Music, discusses spotting creative potential in the music industry, the golden age of hip hop, discovering Lady Gaga, and the impact of AI on music. They also explore the future of talent spotting through platforms like TikTok and YouTube.
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Quick takeaways
AI tools are blurring the line between real and fake artists, opening up new possibilities for platforms to create their own artists.
Betting on oneself and taking risks is essential for artists to carve their own paths and pursue their passions.
Spotting talent and building emotional connections with the audience are crucial for artists to stand out in an industry saturated with music.
Deep dives
The Influence of AI on the Future of Music
AI technology is rapidly advancing and is expected to have a significant impact on the music industry. With AI tools, it is now possible to generate songs that mimic the voices and styles of popular artists, blurring the line between real and fake artists. This opens up new possibilities for platforms like TikTok and YouTube to create their own artists and reduce the need to pay for music licenses. However, authentic artists who can build emotional connections with their audience by showcasing their unique point of view and personality will still have a place in the industry.
The Power of Betrayed
Troy Carter emphasizes the importance of betting on oneself and taking control of one's own destiny. By being willing to take risks and believe in one's own potential, individuals can create the life they want and pursue their passions. This mindset is essential for artists, as it allows them to carve their own paths and develop into the best versions of themselves.
Spotting Talent and Building Emotional Connections
Troy Carter discusses the importance of spotting talent and nurturing creativity. While talent is important, it is equally vital for artists to build emotional connections with their audience. Artists who can express their unique point of view, connect with fans on a deeper level, and put on captivating live shows will stand out in an industry that is becoming increasingly saturated with music.
The Future of Independent Labels
Troy Carter acknowledges the underappreciation of independent labels and highlights the need to empower independent artists. He believes that the next wave of independent labels lies in platforms like TikTok and YouTube, which provide artists with the opportunity to showcase their talent and build their own audiences. By harnessing these platforms and connecting with fans, independent artists can thrive and take control of their own careers.
The Intersection of Effort, Talent, and Creativity
Troy Carter recognizes that success in the music industry involves a combination of effort, talent, and creativity. While some individuals may possess natural ability, it is the work they put into their craft that ultimately sets them apart. The ability to consistently tap into a flow state and draw from a deep well of creativity is what distinguishes true geniuses in the industry.
Today we welcome Troy Carter to the podcast. Troy is the co-founder and CEO of Venice Music, a technology and media company focused on powering the business of music via distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend. He most recently served at Spotify as its Global Head of Creator Services, overseeing the company's growth strategy for artists and record labels.
In this episode, I talk to Troy Carter about spotting creative potential. Working in the entertainment industry has given Troy an eye for talent, but that’s not all it takes to become successful. Hard work, determination, and letting your personality shine through are also key components. Troy and I talk about musical geniuses and the future of the music industry with the advent of sophisticated AI tools.