The Psychology Podcast
Spotting Creative Potential || Troy Carter
Sep 7, 2023
Troy Carter, co-founder and CEO of Venice Music, discusses spotting creative potential in the music industry, the golden age of hip hop, discovering Lady Gaga, and the impact of AI on music. They also explore the future of talent spotting through platforms like TikTok and YouTube.
55:33
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Quick takeaways
- AI tools are blurring the line between real and fake artists, opening up new possibilities for platforms to create their own artists.
- Betting on oneself and taking risks is essential for artists to carve their own paths and pursue their passions.
Deep dives
The Influence of AI on the Future of Music
AI technology is rapidly advancing and is expected to have a significant impact on the music industry. With AI tools, it is now possible to generate songs that mimic the voices and styles of popular artists, blurring the line between real and fake artists. This opens up new possibilities for platforms like TikTok and YouTube to create their own artists and reduce the need to pay for music licenses. However, authentic artists who can build emotional connections with their audience by showcasing their unique point of view and personality will still have a place in the industry.
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