The GaryVee Audio Experience What Is the Future of Music, Audio, and Sonic In 2021? | Marketing For The Now #20 Part 2/2
Apr 23, 2021
Guest
Kory Marchisotto
Guest
Noelle Chesnut Whitmore
Guest
Troy Carter
Guest
Amy Sorokas
Guest
Jim Mollica
Guest
Ole Obermann
In this engaging discussion, Ole Obermann, Global Head of Music at TikTok, shares insights on how the platform is revolutionizing music promotion by allowing songs to go viral through user-generated content. Jim Mollica from Bose highlights innovations in audio technology, including 3D soundscapes that enhance experiences. Amy Sorokas of Microsoft dives into the importance of connecting artists to fans with tech. Troy Carter discusses industry shifts, while Kory Marchisotto emphasizes effective marketing in a digital age that thrives on community and authenticity.
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Project Preparation
- Secure a MetaMask wallet with at least 1 ETH.
- Prepare for a big project launching on May 5th, designed to benefit the VeeFriends community.
TikTok's Influence
- TikTok's rise has given it significant influence in the music industry.
- This power position comes with responsibility as labels and artists seek viral success.
TikTok Discovery
- Ole Obermann, while jet-lagged, discovered TikTok (then Musical.ly) and became fascinated by its potential.
- He recognized the platform's power to change music marketing through short, engaging video clips.