Jim Mollica

First ever global CMO in Bose history, with 25 years of experience in marketing, media, and digital commerce. Held senior executive roles at Under Armour, Viacom MTV Networks, Walt Disney Company, Ralph Lauren, and Nissan.

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Apr 23, 2021 • 1h 2min

What Is the Future of Music, Audio, and Sonic In 2021? | Marketing For The Now #20 Part 2/2

In this engaging discussion, Ole Obermann, Global Head of Music at TikTok, shares insights on how the platform is revolutionizing music promotion by allowing songs to go viral through user-generated content. Jim Mollica from Bose highlights innovations in audio technology, including 3D soundscapes that enhance experiences. Amy Sorokas of Microsoft dives into the importance of connecting artists to fans with tech. Troy Carter discusses industry shifts, while Kory Marchisotto emphasizes effective marketing in a digital age that thrives on community and authenticity.

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