Amy Sorokas

Director of Strategic Partnerships at Microsoft, connecting artists to fans and utilizing creative tech tools to enhance music experiences. Also known for showcasing artists' social causes.

Best podcasts with Amy Sorokas

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Apr 23, 2021 • 1h 2min

What Is the Future of Music, Audio, and Sonic In 2021? | Marketing For The Now #20 Part 2/2

In this engaging discussion, Ole Obermann, Global Head of Music at TikTok, shares insights on how the platform is revolutionizing music promotion by allowing songs to go viral through user-generated content. Jim Mollica from Bose highlights innovations in audio technology, including 3D soundscapes that enhance experiences. Amy Sorokas of Microsoft dives into the importance of connecting artists to fans with tech. Troy Carter discusses industry shifts, while Kory Marchisotto emphasizes effective marketing in a digital age that thrives on community and authenticity.

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