How I Built This with Guy Raz Live From The HIBT Summit: Troy Carter
Dec 12, 2019
Troy Carter, founder and investor known for relaunching his career by managing Lady Gaga, shares his journey through the ups and downs of the music industry. He emphasizes the importance of staying hungry and being humble while navigating challenges. Troy discusses deep connections formed through struggles in music and explores the shift from traditional sales to live performances. He also reflects on overcoming financial insecurity and the transformative power of curiosity in both music and investing.
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Recognizing Potential
- Troy Carter saw potential in Lady Gaga due to her unique look, strong songs, and hunger for success.
- He was drawn to her resilience after being dropped by a record label and given an ultimatum by her father.
Scrappy Beginnings
- In the early days, Lady Gaga and Troy Carter had limited resources and had to be creative.
- They made costumes from cracked mirrors and sewed glass beads onto outfits themselves.
Persistence and Belief
- Troy Carter relentlessly promoted Lady Gaga's music by carrying CDs everywhere and handing them out.
- He was driven by his belief in her and the pressure of his financial struggles.