How I Built This with Guy Raz

Lady Gaga & Atom Factory: Troy Carter (2018)

May 28, 2018

47:50

Episode guests

Troy Carter

Lady Gaga

AI Chapters

Episode notes

Introduction

3min

How Troy Carter Built Lady Gaga Inc

4min

The Importance of a Relationship With Will Smith

2min

How I Moved Away From Being a Performer

2min

How I Learned to Protect My Friend

2min

Eve, Inc.: A Manager's Guide to a Successful Career

2min

How to Negotiate for Survival

2min

The Importance of Scaling Your Business

3min

How I Overlooked Red Flags in My Work at Sanctuary

2min

10.

The Importance of Investing in a New Business

4min

11.

Eve's Gifted Spirit

2min

12.

How Troy Carter Came Back From Financial Ruin and Helped to Build a Superstar

3min

13.

How Vince and I Built Our Careers on Social Media

2min

14.

Gaga Vision for YouTube

2min

15.

How to Fund a Gaga Tour

4min

16.

The Power of Silence

2min

17.

Lady Gaga and Eve's Separation

2min

18.

Investing in Startups

2min

19.

The Importance of Being Different

3min

20.

How Robin Gerber Solved a Parking Problem

2min

21.

How to Build an App That Allows Drivers to Share Information About Parking Spaces

3min

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.