How I Built This with Guy Raz

Lady Gaga & Atom Factory: Troy Carter (2018)

May 28, 2018
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ANECDOTE

Early Music Career

  • Troy Carter's rap group, Too Too Many, aimed to get a record deal from Will Smith.
  • Despite Will Smith's initial support, their song "Where's the Party?" flopped commercially.
ANECDOTE

Transition to Management

  • Troy Carter transitioned from aspiring rapper to artist manager, learning from Will Smith's manager, James Lasseter.
  • Despite early success, Carter's immaturity led to his firing and return to Philadelphia.
ANECDOTE

Managing Eve

  • Back in Philadelphia, Carter managed rapper Eve, building her brand through various ventures like a clothing line and TV show.
  • He learned on the job, initially prioritizing protecting his friend Eve.
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