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Early Music Career
- Troy Carter's rap group, Too Too Many, aimed to get a record deal from Will Smith.
- Despite Will Smith's initial support, their song "Where's the Party?" flopped commercially.
Transition to Management
- Troy Carter transitioned from aspiring rapper to artist manager, learning from Will Smith's manager, James Lasseter.
- Despite early success, Carter's immaturity led to his firing and return to Philadelphia.
Managing Eve
- Back in Philadelphia, Carter managed rapper Eve, building her brand through various ventures like a clothing line and TV show.
- He learned on the job, initially prioritizing protecting his friend Eve.