Lady Gaga & Atom Factory: Troy Carter (2018)
How I Built This with Guy Raz
Gaga Vision for YouTube
Gaga Vision was a three minute video clips of basically these art clips of her and her dancers. And you know, she was brilliant and wanted to first music voices who really knew how to use and leverage social media. So we started building these sort of underground follow-ins throughout the world. But it wasn't big, it was 75 to 100 people in clubs that we would play. We super served that community.
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