4min chapter

How I Built This with Guy Raz cover image

Lady Gaga & Atom Factory: Troy Carter (2018)

How I Built This with Guy Raz

CHAPTER

How to Fund a Gaga Tour

Gaga had a shoestring budget when she started her career. She reinvested every dime that she did make back into her career, he says. "It was like this grind over a one year period to get it on a radio" He recalls how kids were sleeping outside of the Wiltern Theater in LA just to get tickets first.

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