How I Built This with Guy Raz cover image

Lady Gaga & Atom Factory: Troy Carter (2018)

How I Built This with Guy Raz

CHAPTER

How to Negotiate for Survival

"I was on cloud nine because, you know, this is everything that I've ever dreamed," he says. "Because I was a failed artist, I was actually able to help somebody accomplish their dream" He adds: "Knowing what's important for that person on the other side of the table and what’s important for the client."

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