Navigating the Rise of Lady Gaga

The chapter showcases the journey of managing and promoting Lady Gaga's music career, from struggling with funding for videos and tours to leveraging social media platforms for global outreach. It highlights Lady Gaga's resourcefulness and the risky yet breakthrough moments that led to their success at LA's Wiltern Theater. The conversation also explores the unique bond with Lady Gaga, the creation of Atom Factory, and the transition into investing in technology startups.