How I Built This with Guy Raz cover image

Lady Gaga & Atom Factory: Troy Carter

How I Built This with Guy Raz

CHAPTER

Rise and Fall in the Music Industry

The chapter follows the speaker's journey from starting as an assistant to managing rapper Eve's career, highlighting the challenges, growth, and lessons learned in the music industry. It explores the intricacies of being a manager, negotiations, as well as the highs and lows of starting and selling a music management company. The chapter also candidly discusses the financial hardships and personal struggles faced by the speaker during a tumultuous period in their life.

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