How I Built This with Guy Raz Spanx: Sara Blakely (2017)
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Jul 3, 2017 Spanx founder Sara Blakely's journey from fax machine sales to creating a billion-dollar shapewear brand. The challenges faced, from securing a patent to naming the brand 'Spanx'. Unconventional marketing tactics, like showcasing the product in a bathroom stall, highlighted. Plus, a tech entrepreneur's experience with a friend-matching app on a reality show.
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Bathroom Pitch
- Sara Blakely, unsure how to convince a buyer, asked her to go to the bathroom.
- There, she demonstrated Spanx's effect by showing the before-and-after results on herself.
Find the Gap
- Identify everyday problems and seek opportunities to create solutions.
- Blakely noticed the limitations of existing hosiery and envisioned a product that filled this gap.
Protect Your Idea
- Protect your ideas in their early stages by keeping them secret.
- Blakely kept her Spanx idea secret for a year to avoid external influences and maintain focus.