Spanx: Sara Blakely (2017)
How I Built This with Guy Raz
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Innovative Marketing Strategies and Entrepreneurial Persistence
This chapter explores the unconventional marketing tactics used by a founder to promote a new product, including securing a meeting with a buyer at Neiman Marcus by creatively showcasing the product in a bathroom stall. It delves into the challenges faced by the entrepreneur in marketing and selling the product, from limited shelf space to relying on word of mouth for promotion. The chapter also shifts to the story of a tech entrepreneur facing user engagement challenges with their app Friendish and their experience applying to a tech-focused reality show for potential investments.
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