How I Built This with Guy Raz cover image

Spanx: Sara Blakely (2017)

How I Built This with Guy Raz

00:00

Spanx: From Idea to Billion Dollar Business

This chapter follows the speaker's journey from identifying a need for comfortable undergarments to creating Spanx, a billion-dollar apparel brand. It details the challenges faced, including rejection from manufacturing plants, securing a patent, and humorous miscommunications along the way.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app