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12min chapter
Spanx: Sara Blakely (2017)
How I Built This with Guy Raz
Spanx: From Idea to Billion Dollar Business
This chapter follows the speaker's journey from identifying a need for comfortable undergarments to creating Spanx, a billion-dollar apparel brand. It details the challenges faced, including rejection from manufacturing plants, securing a patent, and humorous miscommunications along the way.
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