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3min chapter
Spanx: Sara Blakely (2017)
How I Built This with Guy Raz
Naming a Shapewear Brand: The Journey to "Spanx"
Exploring the journey of naming a new shapewear product, delving into the importance of the 'K' sound and humor in the brand recognition process. The chapter highlights the decision-making process behind selecting 'Spanx' as the product's name, detailing the steps taken to secure the trademark.
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