How I Built This with Guy Raz Five Guys: Jerry Murrell
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Jun 5, 2017 
Jerry Murrell, founder of Five Guys, shares his journey from failed business ideas to a burger empire with over 1,400 locations. He emphasizes the importance of quality ingredients and family involvement in their success. Also, learn about Aiden and Jesse's journey of creating UV-protecting goggles for dogs.
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Inspiration for Five Guys
- Five Guys' concept originated from two observations.
- One was a simple burger joint, Pushimup Tony's, and the other was Thrashers, known for its long lines for fries.
First Five Guys Location
- Jerry Murrell proposed using their college fund to open a burger joint instead.
- The first Five Guys location was a small, low-rent space, equipped with refurbished equipment, costing $35,000.
Focus on Quality Ingredients
- Let your team choose ingredients based on quality, not price.
- Maintain a consistent food cost percentage, even if it means raising prices.