On Strategy Showcase

With $1.65 billion in revenue in 2023, YETI has built its business by allowing people to get out into the wild. But YETI’s wild is not the wild of extreme sports and caffeine-fueled energy. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.

With a brand platform of "Breaking the Rules for Good," Dave's could have gone purpose-first with its founder's backstory of incarceration. But now that Dave is no longer part of the business, a shift is occurring.  Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this episode.

Explore the importance of understanding over knowledge in business and life with Prof. Gina Fong. Learn about the balance between quantitative and qualitative data, challenges in research, and the significance of consumer insights through qualitative methods. Discover MBA students' reception to psychology and sociology in their curriculum.

Scale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns internally. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this series.

Exploring the future of streaming in 2024 and beyond with insights on media models, retail integration, sports partnerships, content release strategies, and global expansion of streaming platforms. A deep dive into evolving subscription models, profitability challenges, and the shift towards individual content ownership in the streaming landscape.

Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of Hally Hair, Imme Ermgassen of Botivo drinks and Jessica Klimczak, formerly of Entain. Thanks to Tracksuit for sponsoring this three episode series. Info at gotracksuit.com.

The podcast discusses the challenge of larger Mini models being overlooked due to the brand's small perception. They explore the marketing strategy for the Mini Clubman targeting dog owners in the UK market. The chapter also highlights the characteristics of Mini drivers, strategies for the Clubman model, audience profiles, and how the Clubman became popular among dog owners.

Steve and Ed are each unique and prolific voices in our industry. We talk about how our new realities are a stage not just for change, but for opportunity.  Thanks to the Master of Advertising Effectiveness Program for sponsoring.

In this podcast, Jon Gittings, Eliza Kaplan, and David Broad discuss the impact of automation in advertising, the difference between comstratists and media strategists, measuring effectiveness in marketing, attention metrics in digital advertising, improving the advertising experience, and the role of communication strategy in media and creative agencies.

The streaming platform's CMO, Nicole Parlapiano and Mischief's EVP, Strategy, Ed Gunn share the story behind their famous "Find Your Rabbit Hole" campaign and where it's headed. Thanks to the Master of Advertising Effectiveness Program for sponsoring.