On Strategy Showcase
Adam Morgan on the cost of dull advertising
May 5, 2024
Adam Morgan, expert in advertising, discusses the cost of producing dull advertising. The podcast explores the impact of dull marketing on brands, strategies for improvement, and the importance of creating engaging campaigns. It highlights the drawbacks of cognitive overload and the need for creativity and uniqueness in marketing campaigns to avoid high costs.
44:04
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Quick takeaways
- Dull advertising may cost brands significantly more than engaging content due to increased investment and reduced effectiveness.
- To create effective marketing content, brands should prioritize emotional storytelling, distinctiveness, and relatability over rational informational messages.
Deep dives
The Cost of Dull Marketing Campaigns
Research shows that dull marketing campaigns, which focus on rational informational content rather than emotional engagement, can be as impactful as interesting campaigns but require significantly more investment, sometimes up to 10 million extra in the UK and 24 billion in the US. The study emphasizes the financial implications of producing less engaging content and highlights the importance of reevaluating marketing strategies to ensure effectiveness and efficiency in reaching audiences.
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