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11min chapter
Adam Morgan on the cost of dull advertising
On Strategy Showcase
Evolving Landscape of Advertising Engagement
Exploring the shift from rational to emotional advertising, the role of humor, and assessing advertising effectiveness through key questions. Emphasizing the importance of being interesting in communication and the risks of dull advertising in the industry.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode