12min chapter

On Strategy Showcase cover image

Adam Morgan on the cost of dull advertising

On Strategy Showcase

CHAPTER

The Cost of Dull Advertising

Exploring the impact of unmemorable advertising in the industry, the chapter highlights the need for a shift in perspective towards effectiveness and cost. Emphasizing the drawbacks of cognitive overload and continuous partial attention, the speaker suggests reevaluating communication strategies to avoid the high cost associated with producing dull ads.

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