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Adam Morgan on the cost of dull advertising
On Strategy Showcase
The Dynamics of Dull vs. Interesting Advertising for Market Leaders and Challengers
Exploring how market leaders leverage dull advertising with distinctive assets while challengers face struggles in creating memorability. Introduces Gail, a growth-focused business agency using strategy, storytelling, and data science to drive real growth.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode